Here’s What Major Tech Companies are Doing for the Planet on Earth Day

Sanket Vijayasarathy, 21 April 2017 Earth Day 2017: Here's How Tech Companies Are Trying to Keep the Planet Green


  • Apple plans to recycle metals for future iPhones
  • Google Doodle will suggest Earth Day tips
  • Microsoft is trying to find solutions across energy and agriculture

As you may know, Earth Day will be celebrated on Saturday, April 22. It’s a day to stop and look at all the things that are potentially destroying the planet and a day to perhaps do what we can to save it. We’ve always looked to technology to help save the Earth and major tech giants have tried to lead the way in that effort.

Ahead of Earth Day, we take a look at what some of the biggest names in technology are doing to promote a cleaner, safer Earth.

Being perhaps the biggest name in the industry today, Apple is trying to be a symbol for clean, green technology. Ahead of Earth Day, the company released its Environment Responsibility Report, which argued for safer, greener technology. Notably, Apple plans to recycle metals bought from suppliers with those taken from old, used products for its iPhones in the future.

Apple also highlights that 96 percent of the electricity used at the company’s global facilities came from energy sources like solar, hydro and wind power. The company also said that it uses 99 percent recycled paper for packaging its products.

Apple launched a video campaign in collaboration with James Blagden that focuses on Apple's work on three key aspects: addressing climate change, conserving precious resources and ensuring safer materials.

Google has long tried to celebrate various important dates through Google Doodle and Earth Day 2017 is no different. The Google Doodle for Earth Day this time around will show a story of “a fox who dreams about an Earth that’s been polluted and adversely affected by climate change.” It follows that the Fox wakes up from his dream and starts making small lifestyle changes and this is meant to move everyone to make small changes to their lifestyles.

Clicking on the doodle will open up a page with Earth Day tips to consider do do your part in saving the environment. This includes “supporting critical conservation efforts such as wildlife conservation with World Wildlife Fund, coral reef conservation with The Ocean Agency, and rainforest with The Jane Goodall Institute.“

Google earlier this week also revamped Google Earth, adding new features like 3D toggle, a new Voyager option, the I'm Feeling Lucky dice, and more. After all, Google Earth is one of the more interactive ways to know about the planet, and the update comes just in time for Earth Day.

Microsoft dedicated the entire week to reflect on where the planet is, where it’s heading, and how the Redmond giant is doing its part towards that greener goal. The company earlier this week noted four Microsoft employees – Prashant Gupta, Karen Chalk, Conor Kelly and Krista Connor – who are tackling environmental changes.

The Redmond giant has also partnered with Ecolab to apply cutting-edge technology to tackle the issue of water scarcity. Built on the Azure Cloud, the Water Risk Monetizer (WRM) “is industry’s first publicly available water risk analysis and financial modelling tool that translates water scarcity risks into financial terms, and enables businesses to factor current and future water risks into decision making.”

The company is also helping develop smarter energy grids, help achieve optimal harvests, among other things across energy and agriculture.

The massive social media behemoth, Facebook, has also been actively pushing for renewable energy, and joins the likes of Apple and Google in working to achieve the 100 percent renewable energy goal. It is also part of the Open Compute Project, an industry-wide coalition that looks to create energy and cost-efficient infrastructure solutions and share them as open source.

Facebook's most recently unveiled data centre, in Clonee, Ireland, is set to be powered by 100 percent renewable energy. The company attributes this in part to the availability of wind energy in the country. It puts it on track for achieving its goal of power 50 percent of its infrastructure with clean and renewable energy by the end of 2018.

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Sanket Vijayasarathy Email Sanket

When not indulging in reading or writing, Sanket fanboys over The Flash, Star Wars, Coldplay, and U2. A techie by day and TV show junkie by night, he believes both go … More

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