About two minutes and 30 seconds into “Future,” the final track on Paramore’s 2013 self-titled album, you can hear it: a small chime that sounds like an iPhone notification. The same thing happens in Rihanna’s “Pose” at around 1:07: the sound of an iMessage being sent. And in Childish Gambino’s “Telegraph Ave” and Frank Ocean’s “Start”: an iMessage received.
Whether you like it or not, the iPhone’s SMS bleep and jittery ringtones have become as recognizable as the MGM lion’s roar or the 1-800-Mattress jingle. For Apple, these sounds are an immediate callback to the brand. For the producers who turn them into the backbone of a beat, they’re a way to anchor the song in a particular setting, or a way to poke fun at our obsession with our phones.
Childish Gambino and Frank Ocean’s use of the iMessage notification sound is minimal and muted; just another glitch in some white noise. In both cases, the sounds could just as well be coming from their back pockets. Both musicians are product..
It’s easy to see how the iPhone changed the world 10 years ago — now pretty much every public place is packed with people peering into their palms in a way that would have been difficult to imagine before 2007. But as Steve Jobs pointed out during his famous introduction to the product, Apple was entering a market where the existing competitors weren’t all that great; they were either somewhat hard to use and dumb, or hard to use and somewhat dumb.
What if Apple had entered a market with a complex, entrenched ecosystem based on advanced infrastructure and services, where devices offered an endless array of features that people actually made use of? And what if it actually succeeded in overturning this market and brought many of its advantages to the rest of the world?
That would have been even more impressive. But that’s exactly what happened in Japan.
The first iPhone to hit Japan was the 3G in 2008. At that point, Apple had answered two of the biggest criticisms of the original m..
I like to play a game on the subway where I look around and try to find someone not on their phone. I like seeing a person reading a book, or, in an ultimate win, someone staring into space without headphones. It’s a rare find.
These check-ins remind me that we, as a society, rely on our phones to distract and entertain us. Yet still, even as a hyper-aware person, I can’t even force myself to get off my own iPhone while riding the train. I try, but always think of something I have to do immediately: reply to an email, respond to my friend’s text, double-check a date in my calendar, read an article, adjust my music. Apparently everyone has something to do, too. In the 10 years since the iPhone debuted, it’s slowly eaten our personal space. Few places exist without cell service or Wi-Fi. We’re connected in locations that once seemed far removed from the busyness of the world, like on subways, airplanes, and cruise ships. NASA even sent iPhones into space.
7 ways the iPhone has made life worse
Kara Alaimo, an assistant professor of public relations at Hofstra University, is the author of “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.” She was spokeswoman for international affairs …
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There’s a paradox in technology. For something new to become widespread, familiar, and mass-market, it must create enough novelty and curiosity to draw people’s attention. But novelty alone is not enough to reach saturation. To permeate life, a technology must elicit more than novelty and curiosity in its users. It must become ordinary. It must recede into the background, where it continues to run but ceases to be noticed by the humans who made it pervasive.
This is the story of all successful technologies. The locomotive, airplane, and automobile. The electric light, the telephone, the washing machine, the personal computer. So humdrum are these once-revolutionary machines that no one gives them a second thought, unless they break down.
Ten years after its introduction, the iPhone—and the smartphone category it created—is starting to recede into the background. Apple has sold a billion of the things alone. Android devices account for another billion and a half units. Glass-and-metal r..
When I was a teenager, this time of year would be insufferable. My bedroom would be nearly 90 degrees Fahrenheit without air conditioning, but it wasn’t even particularly hot outside. I had at least five tower PCs running inside my bedroom, all contributing a lot of heat to my tiny little room. Each performed its own role in my home network, with a file server, domain server, Exchange server, and media center PC among them. All of those tower PCs are now inside my pocket, thanks to the iPhone.
I used to run a full Active Directory with individual organizational units and push out group policies to manage my family’s local PCs. I had a proxy server set up to control web access, and revoked administrator rights to ensure my family never installed malicious software. All of our email went through my Exchange server, and I had a custom app that pulled mail from ISP and Hotmail POP3 accounts and filtered it through an assortment of anti-spam tools before it was allowed to hit an Exchange i..
It’s the 10th anniversary of the iPhone, a milestone for one of the most influential products ever made. But don’t take my word for it.
When it launched on June 29, 2007, Recode’s Walt Mossberg and then-columnist Katherine Boehret reviewed the original iPhone for The Wall Street Journal.
Ten years ago, it was revolutionary for a smartphone not to have a keyboard, something Mossberg was initially skeptical of when he tested the iPhone. Apple also launched the smartphone with AT&T as its only carrier — a drawback, according to Mossberg, because the company was using its EDGE network, which he called “pokey.”
Here are some of Mossberg and Boehret’s best nuggets from the YouTube and text review of the first iPhone:
“It is certainly the most beautiful and most radical smart phone or hand held computer I have ever tested.”
“When this was first announced by Apple in January … I was among the many, many people who thought [the lack of a keyboard] was a real deal breaker feature. I hav..
A Decade Of Apple's iPhone – Trickle Down Economics That Actually Works
Trickle down economics gets a bad press but there is one form of it that absolutely works, Apple's iPhone being a very good example of it. The usual description of trickle down is as an insult–let the rich keep more of their money and it will trickle …