iPhone 8: As Apple gears up to release new handsets, mystery remains over what they will actually be called – The Independent


A great deal has been leaked about the new iPhone. But there’s one central mystery: what everyone’s actually going to call it.

“The new iPhone” is in itself something of a misnomer: there’s actually going to be three new iPhones, all rumours suggest. That will be two models in keeping with the iPhone 7 and 7 Plus, which mostly focus on better internal components, as well as a completely new and re-designed phone.

With such a complicated line-up, discussion has turned to what exactly the phones will be called. And a number of different possibilities have formed.

Gadgets and tech news in pictures

Gadgets and tech news in pictures

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    Designed by Pierpaolo Lazzarini from Italian company Jet Capsule. The I.F.O. is fuelled by eight electric engines, which is able to push the flying object to an estimated top speed of about 120mph.

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    A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore

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    A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore

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    Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea

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    Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea

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    The giant human-like robot bears a striking resemblance to the military robots starring in the movie 'Avatar' and is claimed as a world first by its creators from a South Korean robotic company

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    Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea

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    Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi

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    Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session

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    A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China

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    A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China

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    A concept car by Trumpchi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China

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    A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China

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    A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China

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    A man looks at an exhibit entitled 'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London

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    A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv

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    Electrification Guru Dr. Wolfgang Ziebart talks about the electric Jaguar I-PACE concept SUV before it was unveiled before the Los Angeles Auto Show in Los Angeles, California, U.S

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    The Jaguar I-PACE Concept car is the start of a new era for Jaguar. This is a production preview of the Jaguar I-PACE, which will be revealed next year and on the road in 2018

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    Japan's On-Art Corp's CEO Kazuya Kanemaru poses with his company's eight metre tall dinosaur-shaped mechanical suit robot 'TRX03' and other robots during a demonstration in Tokyo, Japan

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    Japan's On-Art Corp's eight metre tall dinosaur-shaped mechanical suit robot 'TRX03'

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    Japan's On-Art Corp's eight metre tall dinosaur-shaped mechanical suit robot 'TRX03' performs during its unveiling in Tokyo, Japan

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    Singulato Motors co-founder and CEO Shen Haiyin poses in his company's concept car Tigercar P0 at a workshop in Beijing, China

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    The interior of Singulato Motors' concept car Tigercar P0 at a workshop in Beijing, China

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    Singulato Motors' concept car Tigercar P0

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    A picture shows Singulato Motors' concept car Tigercar P0 at a workshop in Beijing, China

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    Connected company president Shigeki Tomoyama addresses a press briefing as he elaborates on Toyota's "connected strategy" in Tokyo. The Connected company is a part of seven Toyota in-house companies that was created in April 2016

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    A Toyota Motors employee demonstrates a smartphone app with the company's pocket plug-in hybrid (PHV) service on the cockpit of the latest Prius hybrid vehicle during Toyota's "connected strategy" press briefing in Tokyo

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    An exhibitor charges the battery cells of AnyWalker, an ultra-mobile chasis robot which is able to move in any kind of environment during Singapore International Robo Expo

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    A robot with a touch-screen information apps stroll down the pavillon at the Singapore International Robo Expo

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    An exhibitor demonstrates the AnyWalker, an ultra-mobile chasis robot which is able to move in any kind of environment during Singapore International Robo Expo

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    Robotic fishes swim in a water glass tank displayed at the Korea pavillon during Singapore International Robo Expo

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    An employee shows a Samsung Electronics' Gear S3 Classic during Korea Electronics Show 2016 in Seoul, South Korea

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    Visitors experience Samsung Electronics' Gear VR during the Korea Electronics Grand Fair at an exhibition hall in Seoul, South Korea

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    Amy Rimmer, Research Engineer at Jaguar Land Rover, demonstrates the car manufacturer's Advanced Highway Assist in a Range Rover, which drives the vehicle, overtakes and can detect vehicles in the blind spot, during the first demonstrations of the UK Autodrive Project at HORIBA MIRA Proving Ground in Nuneaton, Warwickshire

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    Chris Burbridge, Autonomous Driving Software Engineer for Tata Motors European Technical Centre, demonstrates the car manufacturer's GLOSA V2X functionality, which is connected to the traffic lights and shares information with the driver, during the first demonstrations of the UK Autodrive Project at HORIBA MIRA Proving Ground in Nuneaton, Warwickshire

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    Ford EEBL Emergency Electronic Brake Lights is demonstrated during the first demonstrations of the UK Autodrive Project at HORIBA MIRA Proving Ground in Nuneaton, Warwickshire

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    Full-scale model of 'Kibo' on display at the Space Dome exhibition hall of the Japan Aerospace Exploration Agency (JAXA) Tsukuba Space Center, in Tsukuba, north-east of Tokyo, Japan

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    Miniatures on display at the Space Dome exhibition hall of the Japan Aerospace Exploration Agency (JAXA) Tsukuba Space Center, in Tsukuba, north-east of Tokyo, Japan. In its facilities, JAXA develop satellites and analyse their observation data, train astronauts for utilization in the Japanese Experiment Module 'Kibo' of the International Space Station (ISS) and develop launch vehicles

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    The robot developed by Seed Solutions sings and dances to the music during the Japan Robot Week 2016 at Tokyo Big Sight. At this biennial event, the participating companies exhibit their latest service robotic technologies and components

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    The robot developed by Seed Solutions sings and dances to music during the Japan Robot Week 2016 at Tokyo Big Sight

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    Government and industry are working together on a robot-like autopilot system that could eliminate the need for a second human pilot in the cockpit

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    Aurora Flight Sciences' technicians work on an Aircrew Labor In-Cockpit Automantion System (ALIAS) device in the firm's Centaur aircraft at Manassas Airport in Manassas, Va.

  • 43/43 Flight Simulator

    Stefan Schwart and Udo Klingenberg preparing a self-built flight simulator to land at Hong Kong airport, from Rostock, Germany

Until now, rumours have focused around one consensus. The three phones will be called the iPhone 7s and 7s Plus – which both will look almost identical to the 7 – and the iPhone 8.

But new rumoured phones seem to suggest that the non-premium models will actually look different to the current iPhone 7. They will include glass backs, for instance, according to a new leak from 9to5mac.

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New iPhone will arrive on time, but there might not be many of them

Apple blogger and expert John Gruber said that if the phone does look different from the 7, Apple almost certainly won’t call it the 7s. In fact, a whole new naming scheme might be introduced, he suggested on his blog, Daring Fireball.

“If these are legit, there’s no way Apple is going to call these devices “7S”,” he wrote. “The S models have had minor cosmetic differences from the preceding year’s non-S iPhones, but these phones are sporting entire new designs.”

He said that naming the phones 7s would also lead people to believe that the phones were only receiving modest updates. But it’s likely they will get major technical improvements, he suggested, and so Apple might give them a name that suits.

He suggested two different naming schemes: iPhone 8, iPhone 8 Plus, iPhone 8 Pro, or iPhone, iPhone Plus, iPhone Pro. “Either of these naming schemes would make all three new iPhones sound new,” he wrote.

The second system would also get rid of the need to number the phones. It doesn’t use that naming system in any of its other products – including the iPad, which used to but has over time lost its numbering – and there have been repeated suggestions that Apple could be looking to get rid of it for the iPhone, too.

If Apple didn’t use the “s” name, it would be the first time since the very first iPhone that a handset didn’t get followed up by an s model. But rules are going to be broken this year, whatever happens: the company has never released more than two versions of the same phone at once.

(For the first time, as of the most recent generation, Apple has three "current" phones on the go: the iPhone SE and the 7 and 7 Plus. But those phones weren't all launched at once.)

Either way, it will be all but impossible to say what the new phone is called, right until it launches. That’s because the branding of the phone takes place only in Apple’s offices and among a limited number of people – unlike the creation of the phones, which happens far away and in a less controlled manner – meaning that it’s harder to leak and that it could easily be changed right up until the last moment anyway.

One possibility is if Apple accidentally leaks the name itself, like it did with a whole range of the iPhone 8’s features, by posting software online for the public to find. But that software – which has even revealed the design of the new phone – refers to the new model only as “D22”.

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