Microsoft Bing Search Engine to Focus on PC Market: CEO Satya Nadella


Reuters, 28 September 2017 Microsoft Bing Search Engine to Focus on PC Market, Says CEO Satya Nadella

Highlights

  • Nadella said Bing will focus on expanding in the PC search market
  • Apple said it would replace Bing as its default search engine for Siri
  • Bing is still the search engine that powers Yahoo, AOL and Amazon

Microsoft Chief Executive Officer Satya Nadella said on Wednesday the company's search engine, Bing, will focus on expanding in the PC search market after losing its deal with Apple's voice assistant Siri.

"Bing is a big business growing at a strong double-digit rate, and we see a significant opportunity for us even on the PC side," Nadella said at a Reuters newsmaker event in New York.

Earlier this week, Apple said it would replace Bing as its default search engine for Siri on iOS and Spotlight on Mac with Alphabet Inc's Google.

Bing, the second-largest search engine in the United States, was the default engine for Siri since 2013. It is still the search engine that powers Yahoo, AOL and Amazon.

In the company's most recent quarterly earnings report, Microsoft said its search advertising revenue grew 8 percent year-to-year.

© Thomson Reuters 2017

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